How to Write Video Descriptions That Rank on Baidu Google

To ensure your video descriptions rank well on both Baidu and Google, it's crucial to start with a solid understanding of SEO principles. Begin by conducting thorough keyword research to identify terms that potential viewers are using when searching for content similar to yours. Incorporate these keywords naturally into your video description, but avoid keyword stuffing as it can negatively impact user experience and search engine rankings.

Next, focus on crafting an engaging introduction that compels users to click on your video. This could be a question, a surprising fact, or a direct address to the viewer. Remember, the first few sentences of your description are often displayed in the search results, so make them count. Use this space to create a hook that encourages clicks while also including your primary keyword.

When writing the body of your video description, provide value by summarizing the content of the video or offering additional context. This not only helps with SEO but also improves user engagement. If your video is part of a series, mention the sequence and encourage viewers to watch other videos in the series. Additionally, consider including a call-to-action (CTA) that guides viewers on what to do next, whether it's liking the video, subscribing to your channel, or checking out another related video.

Don't forget to optimize the technical aspects of your video description. Use tags wisely, including variations of your main keyword and any relevant topics. Also, ensure that your video is properly titled and categorized within the platform's settings. For platforms like YouTube, take advantage of the options to add transcripts and closed captions, as these can improve accessibility and SEO.

Finally, monitor the performance of your video descriptions using analytics tools provided by Baidu, Google, or third-party services. Track metrics such as click-through rates (CTR), watch time, and audience retention to gauge the effectiveness of your descriptions. Be prepared to A/B test different versions of your descriptions to see which ones perform best and continually refine your approach based on data-driven insights.

By following these steps and staying updated with the latest SEO trends, you can write video descriptions that not only rank higher on Baidu and Google but also attract and retain more viewers.